Community Branding & Events

Designing visual experiences for a growing developer community.

As Design Captain at GDG On Campus ABES Engineering College, I led the creation of visual identities, promotional campaigns, recruitment drives, event branding systems, sponsor assets, and community engagement materials — building a cohesive brand presence across digital and physical touchpoints.

GDG Leads cover
Role
Design Coordinator & Design Captain
Organization
GDG On Campus ABES
Duration
2024 — 2026
Scope
Branding · Events · Social
Responsibilities
Event BrandingSocial Media DesignRecruitment CampaignsCommunity MarketingPrint & Offline AssetsVisual Identity Systems
Section 01

Design Leadership

Visual assets created while leading the design team and shaping the community’s creative direction.

Design Captain Poster

Design Captain Poster

Personal brand introduction

Section 02

Community Recruitment Campaigns

Comic-book inspired recruitment campaign introducing different GDG domains and encouraging student participation.

Section 03 · Flagship Event

HackHaven 2.0 Branding

End-to-end branding system designed for HackHaven 2.0 — promotional campaigns, registration assets, sponsor communication, and event marketing. A groovy, retro-cosmic visual language tying every touchpoint together.

Sponsor Lockup

Sponsor Lockup

Sponsor announcement graphic

Winner Cheque Design

Winner Cheque Design

Prize ceremony asset

Section 04

Sponsor & Partnership Creatives

Visual assets designed for sponsors, partnerships, and promotional collaborations.

Section 05

Offline Branding & Event Materials

Physical branding materials designed to strengthen event presence and community visibility.

Standee

Standee

On-ground vertical signage

Flex Banner

Flex Banner

Large-format event poster

Winner Cheque

Winner Cheque

Award ceremony prop

Section 06

Community Moments

Creative content celebrating milestones, team culture, and community engagement.

Impact

Impact & Contributions

  • Led design efforts for a large student tech community
  • Built branding systems for flagship events
  • Created recruitment and awareness campaigns
  • Produced both digital and offline marketing assets
  • Collaborated across design, media, technical, and event teams

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